A Debut Night That Marked a New Era
Last week marked a major milestone for UFO Rolls.
We officially debuted our WUTANG BRAND x UFO Rolls collaboration at Hidden Tiger in New York City, and the energy in the room made it clear this was not just another event. It was a statement.
From the moment doors opened, the night brought together a powerful mix of friends, fans, creatives, industry leaders, dispensary owners, buyers, and longtime supporters. The space was buzzing with conversations, new connections, and genuine excitement around what this collaboration represents.
A Collaboration Rooted in Culture
WUTANG BRAND is legacy. It represents culture, history, and impact that extends far beyond music. Partnering with a brand of that magnitude is something we do not take lightly. This collaboration reflects where UFO Rolls is headed by bridging culture, design, and lifestyle in a way that feels authentic and earned.
The debut event gave people a first look at the collaboration in person, and the response exceeded expectations. From the products to the conversations sparked throughout the night, it was clear this collab resonated on multiple levels.
The Power of Community and Teamwork
This night would not have been possible without the people behind the scenes.
Hidden Tiger provided the perfect backdrop and atmosphere for the debut, and special thanks go to Dax for opening up his weekly Wednesday night and trusting UFO Rolls to elevate it. The night was brought to life through a combination of strong partnerships, creative energy, and a shared belief in what this collaboration represents.
Equally important was the UFO Rolls core team and extended community. From setup to product to introductions and execution, the growth we have experienced over the past year has been driven by consistent support, real relationships, and people who genuinely believe in the brand.
Sponsors and Creative Partners
The night was made even stronger by the support of our sponsors and partners who helped elevate the experience. Thank you to The Focus Group, YNVS, Illicit, STA Exotics, PICC, and Canopi for backing the WUTANG BRAND x UFO Rolls debut and believing in what we are building. Your support played a real role in making this night feel special and next level.
Music, Hosts, and Atmosphere
Music set the tone for the entire night, and YNVS DJs delivered exactly that. Special shoutout to Ivory Love and Hard Hittin Harry for keeping the energy high and the room moving from start to finish.
Thank you as well to our hosts, Fresh, artist and creative force, and Eddie Deuce, music producer and long-time supporter of the brand. Their presence, energy, and guidance helped bring the night together and keep everything flowing smoothly.
New Connections, New Momentum
One of the biggest takeaways from the night was the quality of connections made. We met incredible people across the creative and cannabis space, including buyers, collaborators, brand builders, and tastemakers, all in one room. These conversations are exactly why we host events like this. They open doors, spark ideas, and move the brand forward in ways that cannot be replicated online.
Looking Ahead
This debut event marked UFO Rolls’ first fully brand-led collaboration launch and set the tone for what is coming next.
The past year was about building momentum. This year is about scale, deeper collaborations, and showing up in bigger rooms while staying true to our roots.
To everyone who came out, supported, shared the night, or helped make it happen, thank you. This was just the beginning.
Check out the WUTANG BRAND x UFO Rolls collab collection here: WUTANG BRAND x UFO Rolls Collection Set
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