UFO Rolls Takes Over CHAMPS Vegas 2026 with Killa Murdy Squad, WUTANG Brand & Denali Fire

What happens when skate culture, streetwear, premium flower, and intergalactic rolling papers collide in Las Vegas?

You get one unforgettable week at CHAMPS Vegas 2026.

This year, UFO Rolls teamed up with Killa Murdy Squad (KMS), the WUTANG Brand, and Denali Fire to create one of the most unique activations at the CURB SHOW action sports arena. Located at Booth C4252, our corner booth became a hub for skaters, buyers, brands, distributors, artists, and curious attendees looking to see what all the buzz was about.

Bringing Skate Culture and Smoking Culture Together

For CHAMPS Vegas, we wanted to do more than simply display products behind a table.

Our goal was to create an experience.

Throughout the show, visitors were able to check out our UFO Rolls rolling paper kits, grinders, and cones while connecting with members of Killa Murdy Squad and representatives from the WUTANG Brand. The collaboration brought together multiple communities that share a passion for creativity, authenticity, and culture.

The response exceeded our expectations.

From smoke shop owners and distributors to streetwear brands and skate enthusiasts, people were constantly stopping by to learn more about UFO Rolls and see what we were building.

The Denali Fire Collaboration

One of the biggest highlights of the week came from our partnership with Denali Fire.

The team at Denali Fire created custom WUTANG Brand x UFO Rolls hoodies that quickly became one of the most talked-about items at the show. What made these hoodies even more unique was their built-in vape pen system, which had attendees lining up to check them out and try them for themselves.

The reaction was immediate.

Everywhere we went, people were asking about the hoodies, taking photos, and wanting to know when they would become available.

Denali Fire also supplied premium flower from Alaska for our off-site buyer sampling events, allowing attendees to experience the flower alongside UFO Rolls rolling paper kits, grinders, and cones. The combination helped create a hands-on experience that showcased the full lifestyle surrounding the products rather than simply presenting them on a shelf.

A huge thank you goes out to the entire Denali Fire team for helping bring the vision to life.

Off-Site Buyer Sampling Events

Some of our most valuable conversations happened away from the convention floor.

During the week, we participated in private buyer sampling sessions where retailers, distributors, and industry professionals had the opportunity to experience the products firsthand.

These sessions created a more relaxed environment to build relationships, gather feedback, and discuss future opportunities.

The response from buyers reinforced what we've believed all along: people are looking for products that stand out and create memorable experiences.

The UFO Grinder Turned Heads

Another standout product throughout the week was the UFO Grinder.

With its sleek UFO-inspired design and magnetic construction, the grinder quickly became a conversation starter at the booth. Attendees were constantly picking it up, spinning it in their hands, and asking how it worked.

Unlike traditional grinders, the UFO Grinder was designed to be both functional and eye-catching. The magnetic assembly gives it a satisfying feel while helping keep everything securely together. Many visitors commented that it felt more premium than the grinders they were used to seeing in smoke shops.

For retailers and distributors, it offered something different from the typical grinder selection on the market. For consumers, it was simply fun to use.

The grinder became one of our most popular demonstration items throughout CHAMPS and generated strong interest from both buyers and consumers alike.

The Grind & Roll Kit Continues to Win People Over

While the grinder drew attention, the product that consistently earned the strongest reactions was our signature Grind & Roll Kit.

The concept is simple: everything you need to roll in one package.

Each kit includes:

• Vegan, unbleached rolling papers
• Filter tips
• A built-in grinder
• A built-in rolling tray

The all-in-one design allows people to grind, roll, and enjoy without carrying multiple accessories.

At our off-site buyer sampling events, attendees had the opportunity to put the kits to the test themselves. Rather than simply looking at packaging on a display table, buyers were able to experience the entire process firsthand.

The feedback was overwhelmingly positive.

Many attendees loved the convenience of having everything in one place, while others were especially impressed by the quality of the papers themselves. The vegan, unbleached papers burned cleanly and smoothly, generating some of the strongest product feedback we received all week.

Watching people use the kits in real-world settings reinforced why the product resonates with so many consumers. It isn't just a rolling paper pack—it's a complete rolling experience.

By combining papers, filters, a grinder, and a rolling tray into a single package, the Grind & Roll Kit continues to offer something unique in a crowded market.

The sampling sessions gave buyers a chance to experience that difference firsthand, and the response confirmed that the product remains one of the strongest pillars of the UFO Rolls brand.

 

Building Relationships for the Future

While sales and orders are always important, one of the biggest wins from CHAMPS Vegas was the number of relationships formed throughout the event.

We connected with:

• Retail buyers
• Distributors
• Streetwear brands
• Cannabis industry professionals
• Content creators
• Artists
• Skaters
• Potential future partners

The conversations that started in Las Vegas are already turning into opportunities that will continue long after the show ends.

Thank You

To everyone who visited our booth, tried our products, attended our sampling events, shared content, offered feedback, or simply stopped by to say hello—thank you.

To Killa Murdy Squad for helping create an unforgettable activation.

To the WUTANG Brand for continuing to support and elevate the vision.

And to Denali Fire for the custom hoodies, built-in vape technology, premium flower, and partnership throughout the week.

And a special thanks to Albert Sallahdine of the Curb Show for bringing it altogether.

CHAMPS Vegas 2026 was more than a trade show for us.

It was proof that when great brands, great people, and great ideas come together, something special happens.

We're just getting started.

Stay tuned. More collaborations, new products, and bigger takeovers are already on the horizon.

Las Vegas got abducted. 🛸