Las Vegas is about to witness one of the wildest collaborations to hit the CHAMPS Trade Show floor.
This May, UFO Rolls is teaming up with Killa Murdy Squad, the WUTANG Brand, and Denali Fire Clothing for a full skate, streetwear, and smoking culture activation at CHAMPS Vegas 2026 inside the CURB SHOW action sports arena.
From custom hoodies and premium flower to exclusive rolling kits and off-site buyer sampling sessions, this is shaping up to be much bigger than a normal trade show booth.
The Collaboration
The centerpiece of the activation is the official collaboration between:
- UFO Rolls
- Killa Murdy Squad
- WUTANG Brand
- Denali Fire
The booth will feature the newly revealed KMS x UFO Rolls visuals inspired by a massive Vegas sphere takeover aesthetic, combining retro UFO energy with gritty skate culture and streetwear influence.
The collaboration represents more than just products. It’s a mix of:
- skate culture
- smoking accessories
- fashion
- music influence
- community
- experiential marketing
Custom WUTANG Brand x UFO Rolls Hoodies by Denali Fire
One of the biggest highlights heading into CHAMPS is the custom apparel being created by Denali Fire.
The team at Denali Fire designed exclusive custom hoodies featuring the WUTANG Brand x UFO Rolls collaboration logo, and people are already hyped to see them in person at the event.
The hoodies bring together:
- WUTANG-inspired yellow and black aesthetics
- UFO Rolls’ retro intergalactic visuals
- KMS skate energy
- premium streetwear styling
Alongside the hoodies, Denali Fire is also bringing a vape pen and cartridge collaboration to the activation.
Off-Site Sampling Event With Buyers
In addition to the booth itself, the teams will also host off-site buyer sampling events during CHAMPS week.
Denali Fire is helping provide premium flower from Alaska for the experience, allowing buyers and industry connections to test the flower alongside:
- UFO Rolls rolling paper kits
- UFO Rolls grinders
- UFO Rolls cones
The goal is to create a full hands-on experience where people can actually interact with the products together instead of simply seeing them displayed inside a booth.
This gives buyers a chance to:
- test the rolling papers
- try the cones
- feel the grinders
- experience the overall branding and vibe firsthand
UFO Rolls at CHAMPS Vegas 2026
UFO Rolls will be exhibiting at:
CHAMPS Vegas 2026
CURB SHOW – Booth C4252
May 6–9, 2026
Show Hours:
- Wednesday–Friday: 11 AM – 6 PM
- Saturday: 11 AM – 4:20 PM
The activation will include:
- limited product inventory
- wholesale opportunities
- networking with distributors and retailers
- content creation
- skating activations
- collaborative merchandise
- on-site and off-site experiences
More Than a Booth
For UFO Rolls, this event represents a major step forward in expanding the brand beyond rolling papers alone.
By combining:
- skateboarding
- fashion
- music culture
- premium accessories
- live experiences
…the collaboration aims to create something memorable that stands out from a traditional trade show setup.
The mission is simple:
Build relationships. Create moments. Sell product. Push culture forward.
Las Vegas is about to get abducted. 🛸